Meat proved hot in 2025, with sales of meat snacks up 6.6%. But the cost of beef has actually skyrocketed over the past year, despite President Donald Trump maintaining prices have come down. Ground beef hit $6.75 a pound in January, up 22% compared with $5.55 in January 2025, according to data from the Federal Reserve of St. Louis. Rice, too, is up to over a dollar per pound. But without vegetables, sauces, or for many, seasoning, the boy kibble lets some Gen Z men skip what they think are unnecessary purchases.
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